How to do keyword research?
If you want to start an online business, you need to open a blog to succeed in business. The purpose of opening a blog is to bring your desired traffic to your website. For this you need to write regular content on your blog. And when it comes to blogs, the question of quad research arises. In this content I will show you how to do keyword research for success.
Let's get started.
Keywords:
A keyword is a set of words or phrases that people use to search a search engine to find the desired product or service. It is usually of two types. One is short-tail and the other is long-tail. Whether keyword short or long-tail, they are mainly used for commercial and non-commercial purposes. Keywords are very important for SEO. If you work with keywords that no one searches on Google, you will not be able to succeed in your work.
Keyword research:
Keyword research is a process through which knowledge about the search term or phrase of the desired customer can be acquired. Words that are selected with judgment-analysis, comparison, and importance. These are the things that are considered in keyword research
What keywords are people searching with?
How many people are searching?
In what format do they want to get information?
Can you easily rank with the keywords you have selected?
And how much traffic can you get even if you rank?
What kind of content can be written with this keyword?
Can we really reach our customers with this keyword?
Without proper keyword research, you will never know who is actually working on your chosen keyword. Whether they have the keyword in the URL, how much content is in the headline, how difficult the keyword is, how many competitors this keyword actually has. What is its KGR? These factors are very important in ranking a website. This requires keyword research.
How to find keyword ideas: Keyword research requires a lot of thought. So you have to think that your target customer can actually search with any potential keyword. It is possible to find many more keywords with the help of keyword research tools. You need more than luck to succeed in affiliate business. And out of many keywords to find out the appropriate keywords.
Mother Keyword Since you know about your business, it means that you also know the mother keyword, the main keyword of your business. You can get a bunch of keywords through this mother keyword. Now you have to choose which keyword you really need. Suppose you have an IT company. You sell software. So your mother keyword will be software. Now with this keyword you will come up with a long keyword through which you can rank your website. Other keywords of this software such as' Types of engineering software ',' Types of development software ',' Functions of application software ', '10 application software' etc. You will choose your keywords from the numerous keywords.
Keyword Analysis: You may have already found many keywords. Now you have to decide which keyword is best for your content and you can easily rank it in Google. Keyword metrics are required to do this. E.g.
1. Search Volume: You need to find out the monthly search volume of the keyword you want to work with through various tools. If your site is new, you must work with keywords that have a low search volume. Doing so will make your website rank faster.
2. Click through rate (CTR): The number of clicks on the keyword you are working with. Many times people search Google with a single keyword but do not enter any website by clicking. Just watching goes away. This means that although the search volume increased, its CTR did not increase. Therefore, when choosing a keyword, you have to see the CTR or the number of clicks.
3. Traffic Potential: The monthly search volume you receive for your keywords is not the same as the monthly traffic. Because many people are working with that keyword. So everyone will get more or less traffic. So you have to work with the assumption that you can get 30% from the monthly search volume.
4. Keyword Difficulty: Each keyword has more or less difficulty. In other words, it is just a matter of showing how much difficulty one has to face in ranking a keyword. The keyword difficulty is determined by the number of backlinks, domain ratings, quality of content, keywords, search trends, and so on. But SEO experts say keyword difficulty scores are linked to linking to the top 10 unique websites.
5. Cost Per Click (CPC): CPC means how many dollars an advisor is willing to spend for a keyword. The CPC rate may change at any time.
6. Keyword Golden Ratio (KGR): KGR plays an important role in ranking a website. KGR is obtained by dividing the number of times a keyword has been used on a website by the monthly search volume of that keyword. For a new website, KGR is better if it is 0.00-.25, but it works even if it is .25-1.00. But if it is more than 1.00, it is difficult to rank that keyword.
If the CTR is above 60% according to the search volume of the keyword with which you want to rank the website, if the keyword difficulty is within 30 then if the KGR is within .25 then it is easy to rank that keyword. Note that various tools for keyword research such as UberSuggest, Moz, Keyword Everywhere, Google Keyword Planner, Google Trends, Keyword Generator, Keyword Explorer etc.
