7 SEO Tips for a New Website

If you want to make your business known to everyone as a brand, you need to have a new or old website for your business, where you can accept 7 SEO tips. Because if someone searches for your service or product in the search engines Google and Bing, then your website will have a chance to be found on the search results page. In this case, if you do not SEO your website, it is not possible. If you want to get ranked in search engines, you need SEO.

Everyone who does business wants to get organic traffic to their website. And for that, they have to do SEO. This is an important factor for any new website as the cost of getting customers is low.

In this discussion, I will mention the 7 SEO tips needed for a new website along with a checklist.

1. Select the domain name that is business-friendly:

Choose a domain name that is relevant to your business, in which the customer can understand your product or service. In this case, it is better if your domain name is unique and short. This will make it easier to remember names for your customer. Such as www.jo-hukum.com. This name is so simple that you can remember it naturally. And you will get whatever you want to get from here.

A domain name is an important factor in search engine rankings. It serves as a primary keyword. Where users' search terms may be reflected in your domain. And search engine crawlers can understand what is on the web pages by looking at the domain name.

You can take the help of this website in choosing the domain name. Here you can find ideas for potential domain names. If you do not find the desired domain name, it will show you an alternate domain name. 

2. Website design and construction style:

Search engine bots can easily crawl pages and index your site. Therefore, before the journey of the website starts, decide which pages will be there. In this case, you can run with home page, about page, contact page, service, and sub-service page. If you want to work with blogs on your site in the future, you can attach the blog part.

Moreover, there are two reasons why you need to build your site in advance- firstly, you need to create content that is easy for humans and robots to understand. Secondly, you need to figure out how much content and how many web pages you need to create. So try to know website design and construction style before site-building.

3. Decide whether to build the site yourself or through a developer or a combination of two parties:

When you get a domain name, you decide what pages need to keep. Think about whether to create the site, by yourself or with the help of a developer.

No matter what you decide, you can choose HTML5 or WordPress to build your site. WordPress will help you a lot to SEO your website. There are many website builders who will let you create websites but will not give any guarantee about the SEO of your website.

4. Creating content before site launch and setting a content calendar for subsequent content:

Create SEO optimized landing pages, the home page, about, services and other permanent pages before the site launches where the content is not changed frequently. And create the content of the page with specific keywords. This requires keyword research. You can research keywords through the keyword finder tool and write valuable content with those keywords. And if you regularly update your website with new content, there is a possibility to come in search engines.

So if your website is a blog, set content topics based on the week, month or year in advance. You can even keep it for special days of the year. Of course, these topics will be added to different keywords.

5. The importance of on-page and off-page SEO on new websites:

Suppose your website has a lot of quality content but it is not SEO friendly. So what do you have to do? Of course, in addition to content, you need to pay attention to the on-site (on-page) and off-site (off-page) SEO of each page.

For the on-site SEO of your new website, you need keywords in the content headline (the keywords you want to rank), 1-2% keywords in the content, keywords in the meta description, image optimized by keywords, inbound links (with links to your current website) Attach outbound links (links to other websites with content). Also add social media sharing buttons.

Off-site or off-page SEO is done away with your website. In other words, if you share the link of your website in different social media, in different forums, guest posting in blogs, then it works as off-site SEO. As a result, the value of your site continues to grow. Which helps to come to the search engine results page.

When you start a new website, you need to focus on on-page SEO. Because if you do on-page SEO of your website with good quality content, many people will link your website to their website and promote your off-site SEO. Then if you want you can do link building i.e. you can share the link of your website in different places and not again.

6. Learn about tracking and analytics before the site goes live:

Before launching your site, have a basic idea about analytics tools that you can use for your website's SEO work. In this case, Google Analytics will give you a good result.

Once you have an account with Google Analytics, you can get valuable insights about customer acquisition, behavior and conversions from here. For example, you can check your website users' geographical location, how much time they spent on a page, and their bounce rate. With this information you can understand what the customer likes and does not like about your website. If you find that users are spending a lot of time on your video blog, you can upload more videos there.

7. Stay updated about SEO:

SEO always requires attention. This is not something that you need to do once you launch the website. A regular site audit is an important factor in identifying a website and developing it. That's why you can improve the quality of your website by increasing the knowledge about SEO by reading the blogs of industry experts.

Ready to launch your website ?:

SEO is a huge world so you might be scared when you start learning SEO for a new website. That is not to say that you will stop. Always keep trying. Moreover, you do not need to be an SEO expert to implement the above strategies. So in the digital age every business owner must have knowledge about SEO. In this case, SEMRash has some tools that will help you.

Why is social media marketing important and what are its best uses

 Why is social media marketing important and what are its best uses? Through which your business industries can turn into millions of dollars.

Social media is a great platform for marketing. Why is social media marketing so important to our business and what is the best way to use it? It needs to be known. As you know, social media has taken an important place in digital marketing in a very short time. This will allow you to introduce your brand to many potential customers around the world and earn huge profits by selling your services. If you miss out on this opportunity on social media, I would say you can't succeed in marketing. Because through social media you can make your brand successful by spreading your brand all over the world.

You need to open a page in the name of the brand to announce your presence on social media. This will allow you to ensure your presence on social media on a regular basis. This will keep your customers close to you. Which will play a huge role in achieving your goals.

Why social media marketing is important: The number of social media users is not less in all countries of the world. It is increasing day by day. So different companies are entering here for business. Currently social media users in Bangladesh-

Facebook - 94.48%

YouTube -3.31%

Pinterest - 1.26%

LinkedIn - .48%

Twitter -3%

Instagram -.1%

It is not surprising to see 94.48% of Facebook users in various social media. Facebook is so popular that from here you can reach your desired customer. As social media helps you stay in touch with your customers, it also plays a role in increasing brand awareness as well as your leads and sales.

Brand Awareness Growth: Social media is a for-profit digital marketing platform. Here you can constantly increase the presence of your business. To increase brand awareness, you need to open your brand's social media profile and start networking.

You need more than luck to succeed in affiliate business. Every day if you upload images or content or videos on the business page, brand visibility on your social media will increase. Which will increase your brand awareness.

Cost-effective: It is possible to make more profit by spending less money on social media marketing. If you do paid advertising you will see that you can bring more money to your investment in a short time by spending less money. And it continues to grow.

Engagement with the customer: Social media is a perfect place for engagement and interaction with the customer. The more customers you contact, the higher the conversion rate. You will try to keep customers close to your service by providing them with a variety of information. As if to message you later. One more thing to keep in mind - something that may interfere with your communication.

Increasing brand confidence:

The more your brand is present on social media, the more loyalty it will gain to the customer. Not only that, you can also increase engagement with the customer. Which will help retain the customer. Confidence in the brand keeps the customer loyal in many cases. This is a very important aspect of business. This leads to a golden opportunity to build a good relationship with the customer.

Social media is not just a leading platform to increase product awareness, from here you can launch promotional campaigns for your products.

Customer Satisfaction:

You can spread the message of your company quickly through social media. This is because it affects the networking and communication and expands the image of the company. Whenever a customer comments on a post or inboxes information immediately, he or she develops a love for the company. It also creates a sense of satisfaction.

Marketplace Message: Thanks to social media, you can easily find out how many people are interested in your business. This is a great study on social media. Social media will give you all the information about your business that will help you grow your business.

Marketplace Message: Thanks to social media, you can easily find out how many people are interested in your business. This is a great study on social media. Social media will give you all the information about your business that will help you grow your business.

Brand Authority: Confidence in the brand and customer satisfaction play an important role in making your business stronger. When a customer comments on a post and responds at the right time, a positive impression is formed in his mind about the company. When it comes to customer satisfaction, they will understand that you and your business are at their service. This will increase the brand authority and in the future they will accept the product or service as well as the company's reputation will spread to others orally.

Increase Website Traffic: Everyone likes innovation. If you post unique articles on social media business pages, your website is likely to get more traffic. And this will increase the amount of conversion.

SEO and ranking increase: The presence of a website on social media is an important factor in ranking calculations. However, SEO and ranking are not always the same. So you need to update the blog content regularly. And sharing it on social media also increases brand validity.

The best use of social media: You understand the benefits of the best use of social media. Whether your business is new or old, social media plays a key role in promoting both types of business.

In order to make the business more profitable, regular content updates, SEO ranking checks, customer satisfaction provisions, etc. should be taken into consideration. Moreover, you have to do competitor research and decide now what you will and will not do. As the competition grows day by day, you need to quickly reach out to your desired customer by setting a good strategy. They need to be turned into loyal customers in advance.

Moreover, before giving a post, you have to think about when your customers are active on Facebook. If you share a post at a time when your customers are not active then your post may not reach the desired customer.

How Business Industries Can Make Millions of Dollars: The advent of social media has changed the way businesses operate in today's world. Where previously it took a long time to reach people manually, you can instantly deliver your products or services to your desired customers.

You need more than luck to succeed in affiliate business. For example: you need to research your competitor, what benefits the competitor is giving to the customer, how they are posting, what kind of ads they are running. And the customer needs to create a positive idea about the brand through various collaborations. The point of saying so much is that you need to keep up with your customers. They need to know everything they like and dislike. Social media can turn your business into a million dollars one day by delivering your products to your desired customers. It requires a lot of labor and sacrifice as well as a suitable strategy.

Are you ready to use social media for your business right now?

How to formulate the most effective digital marketing strategy

 How to formulate the most effective digital marketing strategy that is very important for your business in 2021.

Currently the success of your business depends entirely on digital marketing. That is true. But how to formulate the most effective digital marketing strategy is a huge problem, which many do not know. They can easily succeed in business if they know. I will discuss that in detail in this content.

All entrepreneurs adopt business management strategies in the light of their own thinking. However, it is not possible for everyone to adopt a successful strategy. For this they also take the advice of many consulting firms.

Digital Marketing:

Digital marketing is the process of reaching out to a customer and encouraging them to buy products or services online or on the web. This includes online purchases, payments and payment confirmations. Digital marketing is completely different from manual marketing. Digital marketing can quickly reach the customer. But that is not possible with manual marketing. As Bangladesh is gradually advancing in information technology, the pace of business digital marketing is accelerating and succeeding.

Where to:

This is a common question, where digital marketing is done. The straightforward answer to this question is to do it online or on the web. But it does not carry any definite answer. To put it bluntly, we can talk about various social media (Facebook, Instagram, LinkedIn, Twitter, YouTube, among others), blogs, SEM.

Digital Marketing Strategies:

You need more than luck to succeed in affiliate business. The key to strategy is where you promote your business and how you make a profit.

Plan:

If you want to do anything, you must plan. Similarly, in order to formulate a digital marketing strategy, you need to come up with a plan. Proper development of this plan, its implementation and its evaluation will have to be done later. You can put the following plans in your digital marketing strategy.

Rich & Brand Awareness:

If your business is new, you need to reach out to more people with your brand name who are interested in learning about your business. That's why you can reach a large number of potential customers by running ads through your Facebook business page or even through Google ads. Many will not value you because your business is new. That's why they have to show their brand awareness ads again and again to bring confidence in their minds. Running such AIDS for some time will create a credibility among the public. You can then easily bring them to the website to let them know about your products.

Remarketing and conversion:

Remarketing is about targeting the people you bring to the website in one way or another. The reason for remarketing is that they have entered the website because they have expressed interest in your service or product. So you can run remarketing ads by targeting them as they claim to be your customers. Your purpose is to bring him into conversion.

Customer Information Collection: In case of digital marketing, you must collect detailed information about the customer. This information will be according to your business. Suppose you want to run your service or business in one place or one country. According to him, you need to collect some information such as gender, age, interest, occupation, online purchase or service. Without these, it is not possible to formulate the most effective digital marketing strategy.

Objective Identification: Decide in advance what your objective is. Because if there is no purpose, digital marketing strategy will not play an effective role. Set objectives in such a way that they are easily measurable. The purpose can be - how many customers can you bring to your website each month. And how many people you can serve. Something that is inconsistent with purpose must be avoided.

Blog: Quality content helps a website become more popular. So digital marketing strategy requires high quality content. This will allow you to bring more traffic. You can easily retarget them and promote your service or product. If you regularly update the content on your blog, your site will appear in search engines.

Link Building: There are many blogs that allow guest posting on their site. You can bring a lot of traffic to your website by writing a quality article on such sites. From where you can get your real customer.

Link Building: There are many blogs that allow guest posting on their site. You can bring a lot of traffic to your website by writing a quality article on such sites. From where you can get your real customer.

E-mail Marketing: Many times different traffic comes to your website and sign up with e-mail. You can let them know about your service or product updates through these data.

Be aware of ongoing digital marketing channels: Analyze the websites, social media accounts, blog content, Google ads you have, how much you have received and how much you want to get in the future. Which is more fruitful to you, move forward by emphasizing it and correcting others.

Mobile Optimization: Now is the golden age of mobile. If you do not make your website mobile-friendly, that is, if you do not experience a good traffic to your website through mobile, then you will be in big trouble. Because most of the current traffic is mobile users.

In order for the customer to reach you easily: Your website needs to be such that no traffic is forced to give any kind of unnecessary information as soon as it enters your website. Because your goal is to bring traffic to the website without any hassle and spend a long time. This is a key part of online business.

Quality Assurance: There are many competitors in your business whose services you need to know about. You also need to list those competitors. You need to add an additional service that verifies what services your competitor is satisfying the customer with so that the customer is compelled to come to you.

Tracking: Digital marketing strategies must be evaluated by tracking. Steps need to be taken on where the mistake is and how it can be corrected.

Why Digital Marketing Strategies Are Important In Your Business In 2021: You must know that customer is the key to any business. You need to find the customer first. To whom you will sell your product. If you find it difficult to find customers for your business, you must accept the loss.

At present we are useless without information technology. Its impact on us is increasing day by day. We are living under their shelter. Without different types of social media like: Facebook, Instagram, Twitter, LinkedIn, can we go on for a moment now! And there is no one in our country who does not use Facebook. Since everyone uses it, you can get the customer of your choice from here.

When you research your competitors, you will see that they are leaning towards digital marketing to the fullest extent. Since they are marketing through various social media, e-mail, blogs, digital ads, etc., why should you lag behind. As the competition becomes more complex, you need to make a firm decision before 2021 on how you want to use digital marketing in your business.

Now is the time to use digital marketing. So create a successful strategy and move fast ...

How to Do Local Keyword Research for Your Own Business

 How to do keyword research?

If you want to start an online business, you need to open a blog to succeed in business. The purpose of opening a blog is to bring your desired traffic to your website. For this you need to write regular content on your blog. And when it comes to blogs, the question of quad research arises. In this content I will show you how to do keyword research for success.

Let's get started.

Keywords:

A keyword is a set of words or phrases that people use to search a search engine to find the desired product or service. It is usually of two types. One is short-tail and the other is long-tail. Whether keyword short or long-tail, they are mainly used for commercial and non-commercial purposes. Keywords are very important for SEO. If you work with keywords that no one searches on Google, you will not be able to succeed in your work.

Keyword research:

Keyword research is a process through which knowledge about the search term or phrase of the desired customer can be acquired. Words that are selected with judgment-analysis, comparison, and importance. These are the things that are considered in keyword research

What keywords are people searching with?

How many people are searching?

In what format do they want to get information?

Can you easily rank with the keywords you have selected?

And how much traffic can you get even if you rank?

What kind of content can be written with this keyword?

Can we really reach our customers with this keyword?

Without proper keyword research, you will never know who is actually working on your chosen keyword. Whether they have the keyword in the URL, how much content is in the headline, how difficult the keyword is, how many competitors this keyword actually has. What is its KGR? These factors are very important in ranking a website. This requires keyword research.

How to find keyword ideas: Keyword research requires a lot of thought. So you have to think that your target customer can actually search with any potential keyword. It is possible to find many more keywords with the help of keyword research tools. You need more than luck to succeed in affiliate business. And out of many keywords to find out the appropriate keywords.

Mother Keyword Since you know about your business, it means that you also know the mother keyword, the main keyword of your business. You can get a bunch of keywords through this mother keyword. Now you have to choose which keyword you really need. Suppose you have an IT company. You sell software. So your mother keyword will be software. Now with this keyword you will come up with a long keyword through which you can rank your website. Other keywords of this software such as' Types of engineering software ',' Types of development software ',' Functions of application software ', '10 application software' etc. You will choose your keywords from the numerous keywords.

Keyword Analysis: You may have already found many keywords. Now you have to decide which keyword is best for your content and you can easily rank it in Google. Keyword metrics are required to do this. E.g.

1. Search Volume: You need to find out the monthly search volume of the keyword you want to work with through various tools. If your site is new, you must work with keywords that have a low search volume. Doing so will make your website rank faster.

2. Click through rate (CTR): The number of clicks on the keyword you are working with. Many times people search Google with a single keyword but do not enter any website by clicking. Just watching goes away. This means that although the search volume increased, its CTR did not increase. Therefore, when choosing a keyword, you have to see the CTR or the number of clicks.

3. Traffic Potential: The monthly search volume you receive for your keywords is not the same as the monthly traffic. Because many people are working with that keyword. So everyone will get more or less traffic. So you have to work with the assumption that you can get 30% from the monthly search volume.

4. Keyword Difficulty: Each keyword has more or less difficulty. In other words, it is just a matter of showing how much difficulty one has to face in ranking a keyword. The keyword difficulty is determined by the number of backlinks, domain ratings, quality of content, keywords, search trends, and so on. But SEO experts say keyword difficulty scores are linked to linking to the top 10 unique websites.

5. Cost Per Click (CPC): CPC means how many dollars an advisor is willing to spend for a keyword. The CPC rate may change at any time.

6. Keyword Golden Ratio (KGR): KGR plays an important role in ranking a website. KGR is obtained by dividing the number of times a keyword has been used on a website by the monthly search volume of that keyword. For a new website, KGR is better if it is 0.00-.25, but it works even if it is .25-1.00. But if it is more than 1.00, it is difficult to rank that keyword.

If the CTR is above 60% according to the search volume of the keyword with which you want to rank the website, if the keyword difficulty is within 30 then if the KGR is within .25 then it is easy to rank that keyword. Note that various tools for keyword research such as UberSuggest, Moz, Keyword Everywhere, Google Keyword Planner, Google Trends, Keyword Generator, Keyword Explorer etc.

How to Build a company or Business

It takes a lot of time and effort to set up a company. If you are passionate about the company of your dreams and have been thinking about it for a long time, then one day you too can become the owner of a company. Today I will tell you how to set up a company.

Every new company comes to the market with a new product or service at the beginning. This is because they research the products or services of other companies to see what benefits others offer and in addition they will be able to compete with other companies in the market by providing additional services.

If you want to start a new company, you must do market research related to your product, find out what products are in the market and what additional services need to be added to these products to attract customers. And during market research, you must notice what kind of customers are interested in your product, how old they are, whether they are in town or village, what their socio-economic status is, etc.

It is often seen that people need some product or service in their daily life which people themselves do not know. And there is no related product in the market. If you feel like this then you are going to give a new product to the customer which will help you to establish your company as a successful company.

Any company needs to have a business plan. This will make it easier for you to reach your business goals. Because it is not possible to complete any work properly without a plan. In this business plan you will include company vision, company structure, market research, consumer analysis, marketing plan, company expenses, etc.

Here are some things to keep in mind when setting up a company:

Hard work:

Hard work is at the root of all development in the world. Nothing is possible without hard work. The harder a person works, the better. You just have to be more discriminating with the help you render toward other people. Suppose someone works 1 hour, then you work 2 hours. One time you will see that the wheel of your destiny has opened. Take a look at those who once rose to prominence today from a much smaller position and see how they got to this point. You have to make your position in this world.

Choosing the right product:

Keep a close eye on the product or service you want to take the company forward. Because you have to understand what the market value of the product will be with the business, whether you can reach your expected goal. If you do not choose the right product, you will never see success in your business. So choose a product through which you can reach your goal.

Recruitment of Entrepreneurial Staff:

You will hire people in the organization who prefer to do teamwork or work on their own and encourage others to work as well. Not only this, with the help of fire you can do welding. You also need to consider whether they are interested in following all the rules or guidelines in the best interests of your company. Give importance to those people who can be dignified in their work by avoiding classification of religion, caste, etc. in the interest of the development of the company.

Take steps to improve product quality:

Take appropriate action from time to time to improve the quality of the product you are doing or will do business with. Many companies spend more on marketing than on product quality. Again, many people spend money on product quality rather than marketing. In this case, you have to choose which decision you will take. However, no matter how much money you spend on marketing, if your product does not have quality, you will not be able to survive in the market for long. So spend money on marketing as well as product quality.

Risk taking:

You can never be successful without taking risks. The key to success lies in risk. It could be money or something else. Maybe temporarily you can't give time to family, relatives, friends. As a result, the relationship with them may be weakened. Because when you set up a company, you will go through a hostile environment, this is true. But you still have to work hard to reach your goals by maintaining a good relationship with them.

You may have seen some of the above instructions and thought it was very easy. But even if it is easy, it is not possible for everyone to accept it equally. However, if a person follows these instructions properly, it does not matter to him to set up a company. Isn't that so?